#AdGradBowl is the aggregate for student voices before, during, and after the Super Bowl. The event is hosted by @TexasAdGrad and is primarily for Texas Advertising/PR students and graduates to share their opinions on all things Super Bowl ads. As team lead for the event, we promoted our hashtag extensively before the Super Bowl and live tweeted throughout the first half of the Super Bowl. 2014 marked the 2nd year of the event, and it was a great success.

Highlights:

• Over 600 tweets during the 4 hours of (a very boring) Super Bowl XLVIII
• 34 new followers on the @TexasAdGrad account
• Top Retweeters:
  • Tom Bedecarre, Chairman of AKQA
  • Red Bull Austin